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Welcome to The Hotel Alternative


Welcome to the hotel alternative, an independent specialist accommodation provider in London, United Kingdom. We provide a full home away from home service with high quality properties for short to medium length stays. Whether you require accommodation for business or pleasure we believe travellers everywhere should have access to excellent, well-appointed and affordable homes.

Book any stay between 3 nights to 3 months and see for yourself the benefits of having your own home away from home!

Book Direct and get these Great Advantages!

  1. Best Rate Guaranteed + 5% Cashback - By booking direct you are avoiding the middle man, get the best rate available anywhere or we’ll match the difference*. What’s more we are offering 5% cashback on all direct reservations.
  2. Exclusive Free Extras - Extra guests stay free (usually from £15pppn), free baby cot rental (usually from £10pppn), free out of hours check-in (usually £45).

  3. Exclusive Offers - Join our Facebook page and be kept up to date with exclusive discounts and offers not available anywhere else.

  4. Fast, Secure, Convenient - Our secure booking engine guarantees piece of mind with 512kb encryption, a quick and easy to use booking engine that’s also mobile friendly. Real time malware and virus protection keeps your personal details safe from prying eyes.

  5. Same level of coverage as major OTA’s - We provide the same level of support to our direct clients as we do for those booking through an OTA. This means that should your booking be cancelled by us we will either 1. Provide a suitable alternative of the same standard or higher 2. Provide a full refund if preferred.

  6. Fast Friendly Service - We want our guests to make the most of their trips and we want to help them get there. Need transfer? Directions? Ideas on days out? Whatever it is, our friendly staff are happy to assist in any way they can!

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