Welcome and enjoy your stay

Discover your new home away from home

Best Rate Guaranteed

We will match any real like for like price found anywhere on the web. As you are booking direct we can also offer great deals and discounts not found on other OTA websites.

Dine in or Dine out

All our properties come with fully equipped kitchens, meaning you can whip up a quick breakfast or a an entire dinner just like at home. All our locations are close to shopping centres and high-streets, meaning there's plenty on offer even if you decide to dine out.

Exclusive Extras

We provide free extra beds, baby cots, free out of hour's check-ins and much much more to all direct clients. Join our rewards program and get the most out of every stay.

Loyalty Rewards

Join YourHomeRewards®, our rewards programme and earn big discounts on every stay. Get rates and discount not available to anyone else as well as exclusive free extras, give-ways and more. All completely free.

Recommend a Friend

Earn points towards big discounts with every recommendation. What's more we also give your friend a discount for being recommended.

Stay Together

The greatest benefit of renting your very own home away from home is being together with those you love. No more meeting in the hotel lobby, no more stressing if the kids are Ok in their own room. Enjoy London together with the family feeling you only get when staying in your very own home

Special promotions

Our latest and most popular offers


5 Nights+ 36% discount

  • Any property, minimum of 5 nights.
  • Stay any time between 2015-Nov-25 to 2015-Dec-23
    and 2016-Jan-5 to 2016-Mar-31.
  • Use exiting YourHomeRewards® points with this offer.


7 Nights+ 20% Discount

  • Any property,  minimum of 7 nights.
  • No cut off period, book up to 1 day in advance.
  • Use exiting YourHomeRewards® points with this offer.

Book Now

Advance Purchase -15%

  • Any property, minimum of 2 nights.
  • Must book at least 28 days in advance.
  • Use exiting YourHomeRewards® points with this offer.

Book Now


Read what our clients say

Elisabetta B.
Stayed with family & friends.
Danielle M.
Stayed with family & friends.
Rosario B.
Stayed with family.
Kristína S.
Travelled with family.
Maxwell R.
Travelled with friends.
Bunmi A.
Travelling with family.


The Hotel Alternative is your best solution for your next London stay. With a portfolio of well appointed apartments of 1, 2, 3 Bedroom Apartments, studio Apartments and 3- 6 bedroom Houses and the support of our experienced local team, you are a guaranteed a great experience at your home away from home. Call us anytime with your travel dates, for irresistible offers. Request access to corporate rates and save up to 25% from already very competitive rates today!

Solo Traveler
Are you a solo traveler? Discover what London has to offer when you save on your accommodation/ known to be the most expensive cost when you travel to London. Our properties are in great locations, close to public transport and local amenities, in safe neighborhoods. Travel light: your home away from home is ready, provides fully equipped kitchen, linen, towels, and a should you want to treat yourself and up-grade from self- catering to The Signature and Deluxe Apartment.

Family Travel
Is London Calling your family for a short break? You can gather together 3 generations to celebrate unique occasions, perhaps is your birthday soon, your children's wedding, your marriage anniversary, or simply have the time of your life in London this year and celebrate with no reason! Planning has never been easier- our in-house trip planning consultant, will be ready to show you what is available for your travel dates. Choosing one of our large properties, or few properties situated next door to each other, will give you the change to save on expensive, overrated hotel rooms and invest in outdoor activities, to create memories for a lifetime. Check your travel dates now!

Corporate Account Holders/ Relocation
Have you been relocated to London? Want to share with your colleagues, or live by yourself, and make your working time in London a great experience? There are great advantages when you open a corporate account with The Hotel Alternative: the process is very simple, reliable, flexible, completely free and there are no hidden costs. With saving of minimum 15% on each stay, when you make advance reservations, your discounts will go up to a whopping 25% with your Corporate Account. Book with confidence today and benefit from our irresistible offers, exclusive to our Corporate Account Holders.

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